Jerry Durant Genesis Dealership
As Genesis seeks to create a cohesive brand experience nationwide, Parkhill partnered with Jerry Durant to design a Premier Showroom in the DFW area. The facility, built from the ground up, adheres to strict brand standards with a modular structural system that promotes transparency and continuity. Clear glass is used extensively to open up the space, allowing customers to feel connected to every part of the showroom.
Landmarks of Luxury
Inside, design elements like the brand cube and brand wall serve as visual landmarks, drawing visitors toward an exciting and elevated experience. These glowing elements are not just aesthetic; they guide customers through the space intuitively, while premium finishes like leather, wood, and brand-compliant colors further enhance the luxurious environment.
Cutting-Edge Service
In addition to the customer-focused design, the facility includes a dedicated EV Lab, visible from the lounge, equipped with in-ground lifts and specialized tools. This forward-thinking addition underscores Genesis’ commitment to the future of electric vehicles, providing customers with a seamless, high-end experience from sales to service.
