Land Use Diversity and Value Analytics - Lubbock, Texas

Category: Planning

Written By: Julio Carrillo

Date: July 14, 2021

Land Use Diversity and Value Analytics - Lubbock, Texas cover image

Julio Carrillo is a Senior Planner & Manager with Parkhill’s Landscape Architecture & Planning Sector. With over 15 years of experience, he has managed and directed projects ranging from architecture and green building consulting to urban design and community planning. Through his diverse knowledge of residential, multifamily, corporate office, educational, institutional, municipal, and neighborhood design, Julio, builds communities, not only projects. 


Cities are often challenged with their fiscal inability to maintain and improve infrastructure and community services. This problem is directly related to the revenue generated from each parcel of land. This analysis showcases that some land-use patterns and regulations supporting some specific types of uses and land patterns have a magnifying effect on city revenue. Since land is the most valuable asset of the city, its proportional value per area (acre) will be the most accurate representation of the values per parcel that the city is able to transform into financial revenue. Often, the correlation between land-use diversity of an area and the financial gain to the city is direct. This analysis aims to provide cities with the tools and mechanisms to support sustainable and resilient neighborhoods.

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Julio Carrillo

Julio Carrillo, AICP, LEED AP ND is a Senior Planning and Manager. Julio joined Parkhill in March 2020 and brings more than 16 years of expertise in diverse areas with a strong focus on sustainability and architecture. As a Certified Planner, he has worked in various large-scale masterplans for mixed-use communities with a sustainable approach. Julio is originally from Peru and grew up in one of the most contaminated cities in the world: La Oroya. Throughout his career, he has been instrumental in supporting sustainable practices in planning and urban design in all his projects' interventions.